- Invented by Edwin Perkins and his wife Kitty in Hastings, NE
- Predecessor was a liquid concentrate called Fruit Smack
- Edwin figured out that removing the liquid, leaving only the powder, helped reduce shipping costs, and Kool-Ade was born
- Named changed to "Kool-Aid" due to U.S. government regulations regarding the labeling of fruit juice in products using the suffix "-ade"
- The original flavors were: Cherry, Grape, Lemon-lime, Orange, Raspberry, and Strawberry
The mascot of Kool-Aid, Kool-Aid Man is a large, anthropomorphic, frosty pitcher filled with Kool-Aid (usually cherry, though other flavors have been used). He was introduced in Kool-Aid advertising shortly after General Foods acquired the brand. In TV and print ads, Kool-Aid Man was known for bursting suddenly through walls, seemingly summoned by the making and imbibing of Kool-Aid by children. His catch phrase is "Oh, yeah!"Click here to see how Hastings, Nebraska, the birthplace of Kool-Aid, celebrated Kool-Aid Days.
People dye their hair with Kool-Aid. People also dye their dog's fur with Kool-Aid: